digital Transformation
B2B LINKEDIN MARKETING
B2B Linkedin Specialist. We help specialized niche companies generate leads, enhancing client acquisition and business growth.
case study
marketing
submarine radomes
military hardware
A Submarine Radome is a structure that protects radar and satellite communication equipment in underwater environments at depths of up to 700m and is made from material transparent to radio waves.
With over 20 years of experience, Prosix has excelled in the development and manufacture of high-performance, carbon fiber reinforced plastics. These have been used in diverse applications, including satellite components, submarine equipment, hadron collider instruments, and top-tier racing boats.
Prosix has developed a state-of-the-art military product and asked us to explore its market potential. Our goal is to find technology contractors that supply telecommunication equipment for submarine manufacturers and connect them with our client.
case study
selling drones to verticals
Rally raid cars
“DJI” primarily refers to Da-Jiang Innovations, commonly known as DJI. It is a Chinese technology company headquartered in Shenzhen, Guangdong. DJI is best known for its production of drones—more specifically, unmanned aerial vehicles (UAVs) for aerial photography and videography. It holds a significant market share in the drone industry and is a leading brand in consumer drone technology.
Waxy has successfully led the creation of a LinkedIn campaign aimed at contacting potential DJI clients in Spain. This campaign has focused on different verticals, including agriculture, security, construction, education and engineering.
Waxy used LinkedIn as a precision tool to contact customers, in a strategic and personalized way, to identify and connect with professionals and companies that can benefit from DJI technological solutions.
case study
designing
desert vehicles
Rally raid cars
“The Grand Tour” is a British motoring television series for Amazon Prime Video, presented by Jeremy Clarkson, Richard Hammond, and James May, formerly of the BBC’s “Top Gear.” The show features a combination of vehicle reviews, motoring challenges, timed laps, and special episodes in which the hosts embark on road trips across various countries, showcasing different vehicles and often engaging in humorous banter and elaborate adventures. The show debuted in 2016 and has released multiple seasons.
For a special episode, Clarkson, Hammond, and May journey through Africa, taking on the Sahara in line with the treacherous Paris-Dakar rally. They do so in specially modified luxury cars, adapted for the challenging off-road desert tracks encountered during their adventure.
Our extensive Dakar experience was crucial in being selected to design and specially modify an Aston Martin DB9, a Maserati GranTurismo, and a Jaguar F-Type, all convertibles, to endure the challenging desert tracks of Mauritania.
case study
scouting upper class gentlemen drivers
Rally raid cars
The Plus Four CX-T is a Morgan special project making it a rugged and capable overland vehicle that redefines the capabilities of a Morgan sports car. Built alongside experienced Dakar Rally competitors and vehicle builders, Rally Raid UK, every aspect of the Plus Four CX-T has been carefully considered to equip it for overland adventure in remote conditions.
RallyraidUk has been designing, building and racing Dakar desert cars since 1999. In 2019 Morgan motor company approached them to help them transform one of their iconic cars, the Morgan plus4 in to an insane offroad vehicle, the Morgan CXT.
The press launch of this car was a great success, in social motor media it was a viral event, but the problem was that digitally, RallyraidUK had nothing to show for, no trace of their workmanship. Our job was to build digital assets that showed off the great work that had been done with Morgan and all their previous exploits.
case study
targetting boat manufacturers
specialized electronic hardware
A Marine Digital switching systems replaces traditional mechanical switches and circuit breakers on board a boat with digitally controlled power distribution modules.
Marlin Technologies is a full service provider of mobile electronic for (OEMs). Their expertise is in severe duty, harsh environment markets, which require products that are built to withstand extreme temperatures and extreme environmental factors.
Marlin Technologies asked us to home in on the boat building market in Europe. There are 2600 boat builders in the continent, we had to decipher the potential buyers for the Marine digital switcher and determine the strategy to get in touch with them.
case study
searching for high end chair distribuitors
ergonimic headrests
The Aeron Chair, launched in 1994 by Herman Miller, swiftly revolutionized the office furniture industry selling 20 million units. It proved pioneering in both ergonomics and material innovation. Only there was one thing missing, It did not come with a headrest.
Several years ago, the founder of Engineered Now purchased an Aeron Chair for his home office. with no support for his head, he soon realized it was beginning to be a pain in the neck, The Mission: Find the missing piece.
Engineered now is the manufacturer of The Original Best-selling Headrest for the Herman Miller Aeron Chair.
Engineered Now had successfully managed to tap in to a 20-million-unit market through the B2C channel. Now it needed to take on the B2B market. In conjunction with the company’s creative advertising agency Nitsnets, we dived deep in to the High end office distribution market looking for data insights in order for us to come up with a successful strategy to sign up sales agents to help sell their ergonomic accessories.
case study
going after
big fish
meal coupons
The first coupon in America was issued by Coca-Cola back in 1888. Coupons have since become a popular and widespread marketing strategy, Businesses meanwhile use them to build brand awareness and boost loyalty rates.
Econocom Group is the international technology integrator that designs, finances and advises companies on their digital transformation. It is also the main provider of discount coupons for CocaCola and McDonalds.
It’s a shame, I signed a number of documents that do not let me talk about the work I did here. All I can say is that it was an eye opener.
case study
hunting
windmill operators
composite repair systems
A good quality, modern wind turbine will generally last for 20 years, although this can be extended to 25 years or longer depending on environmental factors and the correct maintenance procedures being followed. However, the maintenance costs will increase as the structure ages.
CompositePatch engineering team has extensive experience in calculating, simulating, testing and producing specific composite repairs solutions for large OEM customers. They also happen to have patented a system for quick and easy wind mill blade repair that saves large sums of money on very expensive and dangerous man hours.
In total Europe now has 5,402 turbines connected to the grid. Our job is to find the companies that own and operate them, then in turn the key decision makers in these organizations. With this data we get to know the pain points so that we can deliver the right messages at the right people at the right time.
case study
probing software engineers
managing devices
Enterprise mobility management (EMM) is the technology that focused on managing mobile devices, wireless networks, and other mobile computing services in a business context.
Applivery is the most powerful Enterprise Mobility Management (EMM) platform that enables full control over Mobile App Distribution and Device Management (MDM & MAM), helping companies better manage their endpoints and mobile applications for Apple and Android devices.
We determined that there were several business verticals which we could research, we began probing the game and delivery industries to discern who were the individuals who are potential users of the product. We then assessed their needs and problems and created an automated communications procedure to contact them with ultra-targeted video messages.
case study
chasing midle class boy racers
automotive marketing
In Western markets, Subaru vehicles have traditionally attracted a small but devoted core of buyers. The company’s marketing targets those who desire its signature engine and drive train, all-wheel drive and rough-road capabilities, or affordable sports car designs.
In conjunction with the Digital creative agency we wanted to take advantage of the fanatically devoted core of owners and transmit their enthusiasm for the brand through a series of video snippets in social media in order to target new buyers.
Digital specialised skills
services
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