marketing submarine radomes
Combat Ready
defense marketing
How on earth do you sell submarine components on linkedin
Prosix.es is a company specialized in high-performance carbon fiber composite structures for sectors including aerospace, scientific research, marine defense, and competitive marine racing. Despite their expertise in creating rugged marine radomes for military use, they faced challenges in selling this product.
They sought our assistance, and although we initially had no expertise in military submarines, we committed to researching the market. We started from scratch, analyzing the scale of the market, which includes 745 submarines (excluding Chinese, Russian, and North Korean submarines). We identified the companies designing and assembling these submarines and their suppliers to pinpoint potential buyers for Prosix’s radomes.
Once we understood the market dynamics and key players, we developed a strategy to contact them via LinkedIn, focusing on their pain points. We identified a market gap for agile companies skilled in composites, capable of quickly turning around customized radome production schedules. We communicated this capability to potential clients.
The outcome was positive. We identified about 3,000 individuals involved in satellite submarine communications globally. We sent invitations to all of them and created a set of messages and videos to nurture these relationships. This effort led to hundreds of conversations, 10 meetings, 5 NDAs signed, and several technical specifications proposals, both for radomes and more advanced underwater structures.
