marketing drones in verticals

DJI Agriculture AI Spain contracted Waxy to help market their enterprise range of drones to various professional vertical markets through LinkedIn. As drones have evolved in recent years, so have their applications, making it crucial to understand each market’s unique pain points, needs, and messaging.

Our Approach
1. Technical Market Study:
We began by performing an in-depth technical market study, which involved:

• Understanding the advanced features of DJI’s agricultural drones.
• Analyzing market trends and identifying key verticals such as agriculture, security, rescue, architecture, topography, filmmaking, and engineering.
• Evaluating the competitive landscape and potential market opportunities.

2. Learning the Verticals:
Each market has distinct requirements and challenges. We immersed ourselves in these verticals to:

• Absorb technical knowledge about the products.
• Understand the specific needs and pain points of clients in each sector.

3. LinkedIn Marketing Strategy:
Using LinkedIn, we crafted tailored communication strategies for each vertical:

• Agriculture: Highlighting precision farming capabilities and efficiency improvements.
• Security: Emphasizing surveillance and monitoring benefits.
• Rescue: Focusing on rapid response and search-and-rescue operations.
• Architecture: Showcasing aerial mapping and structural analysis.
• Topography: Demonstrating accurate land surveying and mapping.
• Filmmaking: Promoting high-quality aerial cinematography.
• Engineering: Underscoring infrastructure inspection and project management tools.
• Education: Showcasing drones as tools for innovative teaching and research applications.

Our LinkedIn campaigns were designed to engage and connect with professionals in each vertical, addressing their specific needs and showcasing DJI’s advanced drone solutions.

Outcome
Our comprehensive approach on LinkedIn resulted in highly targeted marketing strategies that addressed the unique needs of each vertical. This not only enhanced DJI Agriculture’s market presence but also opened up new opportunities for their enterprise drones.